Research: Analysis of Costume, Setting and Location

In music videos, there are three main things that people notice and that is the location, setting and costume. In a lot of music videos you will notice that the artists costume matches the location and the setting. Here is a video from Keke Palmer called "Dance Alone" which shows this:

 

The setting of this video seems to be in an urban underground place where there is a party. The outfit that is being worn by Keke Palmer is a belly top with a tracksuit trousers and trainers. The outfit fits the location because she fits into the place and her surrounding.