Question 3: How did you use media technologies in the construction and research, planning and evaluation stages?

Question 4: Plan

What have I learnt from audience feedback?

I will add videos of audience feedback for the music and make a video of myself of me reflecting from it and also I will talk about what I have learnt from all of this. I will also talk about the feedback that I got from my group and Mary about my digipak and advert and I will talk about this a lot because I don't have any videos for that feedback. 

Question 3: Plan

How did I use media technologies in the construction and research, planning and evaluation stages?

I will talk about all the technology I used to present my work (Blogger, Prezi, Gif Maker etc.) and also list all the equipment we used to make the music video and talk about how we used them. I will also need to talk about all the software I used to make both the digipak and advert. Another thing that I will talk about is the social sites we used to show some of our progress which were Twitter and Instagram. 

Question 2: How effective is the combination of your main product (video) and ancillary text (digipak and advertisement)?

Synergy In Music Video
When we discussed as a group for what should be Jaleesa's synergy, our first initial idea was to use her white Nike trainers that she always wore. That was the synergy till the point where we found out that we had to redo many shots again but we would have to start all over again because our artist Jaleesa had changed her hairstyle. When we started to re-record our scenes again, we all decided to change the synergy to Jaleesa's new hairstyle which were braids. We really liked this idea as it is an unusual synergy to have.

 

This was the original synergy we wanted to use. 

This is Jaleesa's braids which became the new synergy.

When we researched who else in the music industry who had braids in some parts of their music video, we found that two other people had done this. They are Beyonce and Brandy. 

 

Here is an example of Beyonce's braids in her music video called "Grown Woman". 

 

Here is Jaleesa in the music video that we made with her braids.

Synergy In Digipak and Advert

When we was preparing to take the pictures for the digipaks, we stuck with the braids to make it the synergy throughout so it would be linked to the music video and also this is so that when the audience see the music video and then they are to see the advert and the digipak, they would know straight away that this is the same girl from the music video that they had watched and they would know this from the braids. 

 

This is the front cover of the digipak and as you can see, this image that has been used has the braids that you see in the music video. When I was making the digipak, I also wanted to create a synergy for both the digipak and the advert and what I made the synergy here is the black background, the two types of text and the colours of the text. The colour of the word "Jaleesa" is the same colour as the top that she is wearing in the picture that is used on the front cover and I used white because white looks good on a black background and also I used this colour because I tried to use the orange from the skirt that she is wearing and it didn't look good so that's why I chose white.

 

On the advert, you can see that I carried on the synergy by using the same text that is on the front cover of the digipak and by also using the same colour that is on the front cover. I also included the front cover of the digipak on the advert so it would include the use of the synergy of the braids and also for the audience to know what album I am advertising of the artist Jaleesa. 

Evaluation question 4: What have you learnt from your audiencefeedback? FINAL

The feedback given to me by the target audience and how they felt the whole video looked.

After showing my digipak and advertisement to my target audience, i recorded some feedback and got what they thought of my ancillary work and how i could improve it.

Along with this, i created a survey on survey monkey to collect feedback from my target audience. This is a good way of collecting data because it is anonymous so it allows them to be honest about what they thought about it.

Overall, my target audience have said that it all works well together, all the elements look good. They liked the colour schemes within the digipak, and they also said that there was a clear link to the video and the digipak. Also, they mentioned that if they saw it they would buy it because it was eye catching, and suitable to the genre. 

Also, i received feedback from my teacher, she said this:

This feedback from my teacher allowed me to improve my digipak and make it look better. It also allowed me to see things that i didn't necessarily notice before, and probably wouldn't have noticed had it not have been stated. After receiving this feedback, i adjusted the digipak and advert to make it more appealing to my target audience and make it look better overall.

Click here to take survey

Evaluation: 1- In what ways does your media products use, develop or challenge forms and conventions of real media products?

Carol Vernallis studied editing and camerwork closely in music videos. She observed that edits in music videos come much more frequently than in a film that may stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.

1. Camera moves in time with the music
2. Use of repetition for certain shots
3. Lots of close ups
4. Other frames more important than others02
5. 1.Shot for base track is frequently used

Close ups were used in my music video which follows Vernallis's Theory 

Goodwin Theory:
 Andrew Goodwin feels that traditional narrative doesn't really apply to pop videos. He said that pop videos approach narratives from a different angle to novels and films. Andrew Goodwin said there are reasons for the different narrative structure.
Disjuncture is where the lyrics have little or no connection to the video, or they could possibly contradict the video.



















 

Evaluation: Question 4 Plan

Feedback From peers about music video- What could have been improved and what they liked

Needed more change of costume
But good shots of artist and good locations