Evaluation question 1: In what ways does your media products use, develop or challenge forms and conventions of real media products? FINAL

 In what ways does your media products use, develop or challenge forms and conventions of real media products?


Within our music video the main conventions that we followed are the conventions mentioned by Carol Vernallis. She stated that within music videos the:

• Camera moves with the beat and rhythm of the music video
• Obvious edits such as transitions and wipes to draw the audiences' attention
• Constant use of base tracks to give structure and form to the video
• Jump cuts are common to change the pace of the video to the song to keep the audience engaged

We also followed one of the the conventions stated by Andrew Goodwin:

• Disjuncture, where the lyrics have little or no connection to the video, or they could possibly contradict the video. 

Obvious edits & transitions:

 

We didn't follow any of Laura Mulvey's theory because it wasn't appropriate and it didn't attract the target audience that we intended on attracting. The reason why we followed Carol Vernallis' conventions is because they were all about keeping the audience interested and to catch their attention frequently throughout the video with fast paced edits to the beat of the song and effects and transitions. 

The video that inspired me: 

 

This gif comes from the music video called Latch by Disclosure. This video inspired me to create a similar effect at the beginning of the music video by doing fast paced shots of popular London locations. Although the shots within this actual clip are of people and ours is of locations, and the clip is more slow paced than seen in the video that we created. I feel that the rapid change of person/scenery keeps the audience's attention, and that was the effect we were going for.

However, in my digipak i haven taken inspiration from Eliza Doolittle's digipack to incorporate colour into Jaleesa's outfit. But i decided to take the simplicity of other artists' albums such as Swedish house mafia and Katy B. The reason why I decided to add elements of different artist's album to my own is because I liked the effect that it creates and i think it is appropriate for a new upcoming artist. I think the concept of having a close up of the artist's face on the front cover similar to the Swedish house mafia album was a good idea especially since it was a new artist and it is a good way of getting her face more known.