Evaluation: Question 1 Plan

Carol Vernallis Theroy:

         Camera moves with the beat and rhythm of the music video

• Constant use of base tracks to give structure and form to the video
• Jump cuts to change the pace of the video to the song to keep the audience engaged and excited
• Edits such as transitions and wipes to draw the audiences' attention

Andrew Goodwin Theory:

Disjuncture, where the lyrics have little or no connection to the video, or they could possibly contradict the video.