Evaluation: 1- In what ways does your media products use, develop or challenge forms and conventions of real media products?

Carol Vernallis studied editing and camerwork closely in music videos. She observed that edits in music videos come much more frequently than in a film that may stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.

1. Camera moves in time with the music
2. Use of repetition for certain shots
3. Lots of close ups
4. Other frames more important than others02
5. 1.Shot for base track is frequently used

Close ups were used in my music video which follows Vernallis's Theory 

Goodwin Theory:
 Andrew Goodwin feels that traditional narrative doesn't really apply to pop videos. He said that pop videos approach narratives from a different angle to novels and films. Andrew Goodwin said there are reasons for the different narrative structure.
Disjuncture is where the lyrics have little or no connection to the video, or they could possibly contradict the video.