Group 16

Thursday, 16 January 2014

Question 1: Planning

Question: In what ways does your media product use, develop or challenge forms and conventions of real media products?

How I will approach this question and what I am going to say?

Theory

We used Goodwin's theory of a convention of a music video;disjunction. This is where there is a little connection between the lyric and video or where the video contradicts the lyric. In "Candy Rain" video by Soul For Real, it sings about how it feel to be in love and the video is 4 boys dancing and singing. The music video below will be the example I will use.

Which Videos Influenced Me and Why?

One of the music videos that influenced me was Keyshia Cole "Trust And Believe".

What I really liked from this music video and used a bit in our own is the camera angles. I liked how the camera was not scared to go in her face (close ups) and I liked how she was in control looking at the camera when she felt like looking.

Digipak

This album inspired me for my digipak. What I really liked from this front cover is the positioning of Sevyn and I also like the positioning of the text and this is what I tried to copy but still making it like my own.

Evaluation Q.1 Plan:

In what ways does your media products use, develop or challenge forms and conventions of real media products?

Vernallis techniques:
Base tracks are constantly used to give an specific structure to the music video
The camera moves in time with the music/beat
Jump cuts are used regularly contradict the pace of the song, and keep the audience engaged
Some edits such as transitions and wipes are obvious to draw attention
'Continuity' editing rules are not followed to draw attention to what is on screen

Goodwin's techniques:
Goodwin believes that illustration, application and disjunction are used to help visualise a song
Illustration- where the video tells the story of the lyric
Amplification- occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning
Disjuncture is where there is little connection between the lyric and video or where the video contracts the lyric.

The Hype music video:

Disjuncture: The music video does not match the lyrics as the song is about two people and the video is of 1 person singing along to the lyrics. We were highly influenced by TLC- No scrubs video as they were singing about love and men and their video showed no contextual similarities to the lyrics.

The use of jump cuts often cut to a rapid like in ‘Glad You Came’ by The Wanted, in the first 20 to 30 seconds edit is cut to the raid beat of the song. We were influenced by this techniques and used this in our music video