Research- Carol Vernallis Theory

Carol Vernallis studied editing and camerwork closely in music videos. She observed that edits in music videos come much more frequently than in a film that may stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.
He main points of her theory is:

Editing
Camera Movement
Framing
Narrative

Editing: 

1. Edits are obvious 
2. Done on the beat
3. Jump cuts are used often

Camera Movement:

1. Camera moves in time with the music
2. Use of repetition for certain shots
3. Lots of close ups
4. Other frames more important than others
5. Shot for base track is frequently used

Narrative:

1. Narrative is not always clear
2. Not always complete not always a resolution in the video
3. The video is visual response to the music

A video that represents Carol's theory is 'The Bike Song' by Mark Ronson and the Business International