Research: Andrew Goodwin's Theory

 Andrew Goodwin feels that traditional narrative doesn't really apply to pop videos. He said that pop videos approach narratives from a different angle to novels and films. Andrew Goodwin said there are reasons for the different narrative structure:

1. Pop videos are made to fit the song and often do nit follow traditional narrative structures (normality-problem-resolution)
2. The pop video uses the artist both as the narrator and character
3. The singer will regularly look directly into the camera. This is to engage the viewer watching the performance.

Pop videos rely on repetition and this is seen when you see images being repeated in the way the song repeats choruses or line.
There are three types of relations between songs and videos: illustration, amplification and disjuncture.

Illustration: This is where the video tells the story of the lyric. Dance is often used to express the emotions/moods in the song. An example of this is Chris Brown's song "Run it". In this video, the dance between Chris Brown and the girl shows the audience that Chris Brown wants the girl and that is what he is singing about.    

 

Amplification: This occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning. An example of this is Destiny Child's music video "Emotions". In this video, it shows the different types of emotions you could experience and in the end it all comes as one where they all share the same emotions. 

  

Disjuncture: This is where there is a little connection between the lyric and video or where the video contradicts the lyric. In "Candy Rain" video by Soul For Real, it sings about how it feel to be in love and the video is 4 boys dancing and singing.