Carol Vernallis studied editing and camerawork closely in music videos, and identified some key features. She found that music videos contain more fast paced editing to the rhythm of the song. She found that continuity is broken within the editing of music videos in order to draw the viewer's attention to what is currently on screen. This is done by obvious edits, jump cuts, special effects and transitions.
Jump Cuts: are seen when they are being recorded & while they were fighting with the kids.
Obvious edits:
Slow motion:
Base track: Use of a base track is featured when they are in the big brother house and when they're dancing outdoors.
Hi erica - you've gone to lots of trouble to get very specific examples in this blog and it pays off - well done.
ReplyDeleteI hope you are able to catch up soon - I'm worried you are falling behind.
mary