The term 'synergy' means the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect.
Rita Ora has used synergy in order to make herself be remembered by the audience.
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| Here is a picture of Rita Ora before she was famous. She looks very natural and cute. |
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| How we do video |
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| How we do single cover |
As you can see, Rita Ora's official video of 'How we do' and the single cover has a lot of similarities. Rita Ora has created an image of herself from wearing red lipstick, a beanie and having curly blonde hair in both her single cover and music video for 'How we do'. This distinctive image has made
her easily recognized and people would either know her as 'the singer who always wear the red lipstick' or 'the singer with blonde curly hair'. Rita Ora looks completely different to how she was before she was famous which means, her fame rebranded her new image. Rita is now known for her peroxide blonde hair and lashings of make-up.
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