"In a world ordered by sexual imbalance, pleasure in looking has been split anbetween active/male and passive/female. The determining male gaze projects it's fantasy onto the female figure which is styled accordingly" - Laura Mulvey (1992)
Laura Mulvey believes that music videos sexualise and style women to portray them in ways in which men find appealing. She also says the fact that women are dismembered in music videos; so they are not seen as a whole person. Women are often shot in ways that dismember their body and focus on particular parts. When we watch music videos we are often an observer from the male perspective.
Example: Dizziee Rascal - Holiday
Here are a few shots where the women have been dismembered.
The main man in the video is seen wearing a suit & is covered up while the women are taking a passive role wearing provocative clothing.
Here is a shot of where the 'male gaze' is apparent.
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