Monday, 30 September 2013

Research: Carol Vernallis Theory

Carol Vernallis studied editing and camera work closely in music videos. She found that edits are used a lot more frequently in music video compared to films and that they stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song. The main points of Carol's observation are:
  • Edits may be very obvious to draw attention to themselves such as special effects
  • The rule of continuity editing are broken in order to bring attention to what is on the screen
  • Jump cuts are often used 
  • The camera may move in time with the music
In this Missy Elliott music video, we see all of the points Carol made. 




2 comments:

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  2. Hi Atilla
    You have chosen some really good examples of videos that show theory - but it would be great if you can find a way of showing specific details for specific aspects of the theories in future posts e.g: here is an example of slow motion.....
    but good start
    mary

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