Monday 30 September 2013

Creating a band- Cross media products and synergy

Synergy is the interaction of multiple elements in a system to produce an effect different from or greater than the sum of their individual effects.

 An example of a artist using synergy is Rihanna.
Rihanna started off as a young girl, fresh faces, natural and innocent. Rihanna used synergy to create a whole new image when she got signed to DefJam in 2005. Over the years her image has changed as she was pared with DefJam to create a new image which also created a lot of attention in the media.

Here Rihanna looks young and innocent and fresh... RIH on Make A Gif
Where as now Rihanna's synergy has created a whole new edgy image which has increased her fan base. Rihanna is now known for her cool tattoo's exposed outfits and often caught smoking in pictures


yy on Make A Gif

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1 comment:

  1. candimediateacher1 October 2013 at 05:13

    Hi Jaleesa
    The gifs you have used in this post are looking really good. I look forward to see how you are going to use synergy in your own products.
    mary

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