"In a world ordered by sexual imbalance, pleasure in the looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly"
Her theory states that women are represented as visual pleasure to men. In this music video below we see the sexual chemistry between men and women, and the physical attraction between the two sexes. In this video the artist 'Kelly Rowland' is portrayed to be the sexual magnet for men and she is the centre of attention. The use of the artist's costume in this video really fits with Mulvey's theory as we see the sexual attention that she receive's as she only wears very tight fitted and revealing clothing which often shows off her assets as a woman. Through camerawork women the audience are seeing the way women are being portrayed as sexual objects.
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