Overview of the costumes in the photoshoot

In the photoshoot for the digipack, Jaleesa wore bright coloured clothes. We thought that this would be a good idea because of the genre of music. The reason for Jaleesa's bright clothing in the photoshoot is because most house artists also wear quite bright clothing and it would allow the fans to identify with the artist. Another reason for the artist to wear bright colours in the photoshoot is because in the video 'the hype' not many bright outfits were seen, and it would be a good idea to change things up on the digipack because it shows fans that the artist has different styles. I don't think that having a change of outfits from the video to the digipack will have a bad effect because the synergy is her braids, and so the fans will be able to recognise her no matter what she wears. 

Here are some images below of female house artists in bright clothes; 

This is what Jaleesa wore in the photoshoot;